Sure, Lee Iacocca saved Chrysler, but he did it by giving the company a reputation for being dull as dishwater. From allpar.com: "The basic idea was to add some glamour to Chrysler (and some profit to Maserati); at the same time, various high-performance, turbocharged Dodge Daytonas and other vehicles (such as the Spirit R/T) were being launched to spice up the company’s reputation."
"Unfortunately, the building and promotion of semi-drivable pre-production examples could not make good the TC's intemperately announced introduction as a 1987 model. The subsequent two-year delay in getting the car into actual production was a monumental public relations and marketing blunder, especially since rather than preceding the Chrysler LeBaron convertible — and lending its prestige to that vehicle — it ended up being introduced afterwards. That meant that, rather than the LeBaron being seen as inheriting cues from the high-end TC, the TC was seen as being too similar to the run-of-the-mill (though attractive) LeBaron."
Only 7,300 were sold.
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