The Nash Rambler was introduced in 1950. Within a few years, this model dominated the American compact car market, and was so popular that the company changed its name to Rambler. Known as the Rambler American in 1968, this model became the American Motors Rambler in its final year as the company changed its name again.
Regarding the final edition of the dull but durable Rambler, curbsideclassic.com observed: The compact market took a protracted dive in the second half of the
sixties, as buyers gravitated either to sporty cars like the Mustang,
which could be had for very little more, or to imports. This generation
of Americans never sold really well, and sales drooped as the years went