Showing posts with label Volaré. Show all posts
Showing posts with label Volaré. Show all posts

Saturday, May 11, 2019

1978 Plymouth Volaré

Volare, oh oh! Cantare, oh oh oh oh! - Dean Martin

I've been looking for a still-running Volaré since I started this blog. And on this surprisingly summer-like day in May, jackpot!

In the 1970s, Detroit seemed to stagger from disaster to another, and the biggest for deeply-troubled Chrysler was the long-awaited replacement for its highly-popular and durable A-body models, which included the Dodge Dart and Plymouth Valiant and Duster.

From curbsideclassic.com: 
"Chrysler must have known that replacing the A-team successfully would be a mission-critical task. Boy, did they ever flub it. Their compacts went from being the most durable to the most-recalled in history, up to that time; GM’s X-bodies soon stole that title. It was 1957 all over again, but worse. At least Chrysler had the foresight to call them “F-Bodies”. From an A to an F, without any intermediate stops; what a fail.

Beta-testing new cars on a mass scale is just not a good idea. Build quality was all-round crappy, at best. It went downhill from there: five mandatory recalls covering a variety of ills with suspension, ignition, fuel system, brakes, steering and body. The one that had the highest visibility (literally) was pre-mature rusting of the front fenders. All (Plymouth Volarés and Dodge Aspens) had fenders inspected, removed, replaced and/or galvanized, and repainted to the tune of $109 million. That was serious bucks to Chrysler then, especially since the whole mothership was rusting away.

Lee Iacocca had this to say: “The Dart and Valiant ran forever, and they should never have been dropped. Instead they were replaced by cars that often started to come apart after only a year or two. When these cars first came out, they were still in the development phase. Looking back over the past twenty years or so, I can’t think of any cars that caused more disappointment among customers than the Aspen and the Volaré”. Honest, but easy for him to say, since he wasn’t responsible."