Friday, May 18, 2018

1979 AMC Concord DL

Perhaps you've seen the Simpsons episode Scenes from the Class Struggle in Springfield, in which Marge repeatedly alters her Chanel suit because she can't afford a new one. Apply that same idea to a car, and you've got the AMC Hornet-Concord-Eagle.

In the fall of 1969, AMC introduced its new Hornet model as a compact car for the budget-minded. Now flash forward a decade. Compact cars are becoming more popular, and AMC is trying to stay in the game but they don't have the money needed to engineer new models. So AMC adds plush seats, a vinyl top and... um... color-coordinated wheel covers to the Hornet. Now it's a unique "luxury compact". Sounds crazy, right? Incredibly enough, this gambit actually worked - this car sold 100,000 copies in 1979 alone. Who can explain anything from the 70s?

And if that isn't unlikely enough, AMC pulled the same trick again a couple of years later when they put the same old bodies atop their new Jeep-derived chassis, thus creating the Eagle - the first four-wheel drive "crossover". Even the old Gremlin got turned into a 4x4. Good times!

























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