Monday, January 1, 2018
1985 Cadillac Cimarron
Take the cheapest Chevy econo-box, add leather seats and nicer rims, then double the price. This is the cynicism that produced General Motors' most notorious product of all time, the Cadillac Cimarron. GM had a lot of problems in the 1980s, and one of the biggest was often having four, or in this case five different divisions (with five separate and expensive executive hierarchies) all selling the same car. It's one thing to have the inexpensive Chevy Celebrity also sold as the somewhat upscale Buick Century, but in this case GM went to a completely ridiculous and unrealistic extreme. Time magazine include the Cimarron on its list of 50 Worst Cars of All Time, saying, "Everything that was wrong, venal, lazy and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." Here's an article on the Cimarron from curbsideclassic.com.
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